Twitter asked me to create an 1,5m tall wooden map of Germany, to celebrate their new office in Hamburg. It shows the most popular interests germans have. Sport, news/social media, food, politics, movies, literature and music/stars.
Concept and Design of the new music festival - Pure&Crafted.
Pureness and high quality where its needed, handmade and crafted where its desirable. Dancing to epic concerts while drinking fair trade beers and eating gourmet burgers. This festival is presented by BMW Motorrad, so come along with your machine and check out the fancy customer garages!
I worked with the event Agency Gemeinsame Sache, creators of Melt Festival and in collaboration with Illustrator Àlex Ramon Mas, based in Barcelona.
Video and Corporate Design of the Minimal Gramophone Edition one 'Play Me'. Logo, Identity, Poster, Packaging and Website: www.minimal-gramophone.com
It is made out of just three materials - wood, metal and paper, and it allows you to play shellac-records easily, simply by spinning the needle in your fingers. I wanted to create something that combines design and education. It’s an easy way to learn how music works.
Photodesign - mid 2015
Choose your beef, brand your cow!
You can choose your steak on the chalk board menu, by "brand" your piece of beef with the chalk. This is not just eco-friendly and cheap for the restaurant even the guests are learning what they are eating.
The rebels under the guest can play little games, which are presented on little flyer and advert on the posters in the restaurant. They are not just playing about their honour, they can win rough bourbon. But for this you first have to know about the parts from the cow or even its enough if you know about the Wild Western, cos its all about the wild cow, boy!
The business card is cut in wood and little give-away boxes making you comeback.
A mix between Billy The Kid´s Wild Western and minimal classic fonts fitted in simple design.
Whiskey for my friends and beer for my horses!
Design the Set - Mid 2015
The moon glows at night and is a mix between acrylic paint and screen print technic.
To introduce the new ‘Imaginative Colours’ tool from Fedrigoni,
my team-partner, Michaela and me, designed a poster that shows the new tool in his multifunctionality, quality and importance.
We created something that combines this characteristics and underlines the ultra functionally aspects from the Fedrigoni papers. Of course we used the great Fedrigoni paper, cut it and photographed it in the studio.
Creation of a new music festival for the project pitch of BMW Motorrad.
We came up with the name Pure&Crafted as the festival was all about pureness and high quality where it's needed, handmade and crafted where it's desirable.
Dancing to epic concerts while drinking fair trade beers and eating gourmet burgers.
It's mostly about rock music and bikers - so it's gonna be at the rough and industrial location Ferropolis, which is also easy to reach by motorbikes. There will be font artists willing to paint fancy stuff on your bike (and or helmet). You could even get your own bike changed in one of our customize garages. Certainly all in the a classic New Heritage way!
We created the whole concept, from the naming to self blended coffee. Please don't look to close, as this is just a rough design for the pitch, and was created in just a bit more than a week. Nothing is published like that, you can see the final project on my site with the titel 'Pure&Crafted'.
To pitch this project I worked close with Tim Meier from Gemeinsame Sache and Creative Director Mike John Otto.
FUEL is a coporate branding project and Clip. Together with Vicky Simmons, we introduced a new credit system for the advertising agency Media Arts Lab. Explore, make and learn where the basic rules of the workshops you can take part through the credits. Everyone got a concrete pencil pot with credits on the pencils on theire desk. To take part of this explore, make, learn process, we documented the project and turned it into a introduction video.
CI: Vicky Simmons
Art Direction: Vicky Simmons, Livia Ritthaler
Filming: Nino Delgiudice
They said, as a Freelancer you need to do a lot of customer acquisition, you’re going to spend minimum 1/3 of your day on it. I thought that sounds rather dry. So I made these mini posters and pinned them around interesting spots in Berlin and Hamburg.
Poster out of cement with copper sign - Mid 2012
New starter pack, to welcome newbies in the creative agency TWBA. Together with Jacob Bebbington, I redesigned the logo, and we introduced the foldable ‘step by step’ calendar, printed on transparent paper. Suited to the brief we developed a colour concept and applied it on all the necessary applications. An embroidered bag and sweets with the logo complete the design.
CI for an new young talent show room in Berlin.
'Shoo-in' is an old american saying, people used for young talents for example in horseracing - an undiscovered talent, ready to win the race. The gallery, could be also seen as kind of a talent scout. Shoo-in works very close with the well selected photographer / artist / designer and uses theire handwriting in the variable logo, to show who they are presenting. Cork as the chosen material works great for the interior decoration as well, for example as a bench, simple, flexible, warming.
This is an fictive example exhibition of the young great photographer Klara Johanna Michel and her model Josephine - www.teenage-tiger-kill.tumblr.com.