Advertising YCN Competition 2012 / Fedrigoni
To introduce the new ‘Imaginative Colours’ tool from Fedrigoni,
we designed a print ad that shows the new tool in his multifunctionality, quality and
importance. We created something that combines this characteristics and underlines
the ultra functionally aspects from the Fedrigoni papers.
For their most loyal and new customers this idea would become a direct mail campaign
which we would send through the post.