FUEL is a coporate branding project and Clip. Together with Vicky Simmons, we introduced a new credit system for the advertising agency Media Arts Lab. Explore, make and learn where the basic rules of the workshops you can take part through the credits. Everyone got a concrete pencil pot with credits on the pencils on theire desk. To take part of this explore, make, learn process, we documented the project and turned it into a introduction video.
CI: Vicky Simmons
Art Direction: Vicky Simmons, Livia Ritthaler
Filming: Nino Delgiudice