Art Direction – Concept – Design
Branding for steakhouse restaurant, where you can choose your steak on the chalk board menu, and brand your piece of beef with the chalk. This got a educational thought in mind, the guests are learning what they are eating.
The rebels under the guest can play little games, whichare printed on flyer and posters in the restaurant. They are not just playing about their honour, they can win a glass of bourbon. But for this you have to know aboutthe parts from the cow or even its enough if you know about the Wild Western, cos its all about the wild cow, boy!
The business card is cut from wood and little give-away boxes make you come back. A mix between Billy TheKid’s Wild Western and minimal classic fonts fit withsimple design.